Brand identity suite for a gem of a grocery store

Brand identity suite for a gem of a grocery store

meraki-interior-16-9

Meraki Market

Meraki Market

Stanlee Gatti, event planner extraordinaire, has entrusted us with the invitations and collateral for dozens of galas and other parties/celebrations over the years. When he decided to open a gem of a corner store in San Francisco, our privilege was to brew up an identity that echoes Stanlee’s ethos: to create beauty in all things. The Greek word meraki carries the notion of making something for another person with great care.

We designed materials to complement the market’s exquisite prepared foods and its dazzling array of packaged accompaniments, all served up with an innate sense of hospitality.

Stanlee Gatti, event planner extraordinaire, has entrusted us with the invitations and collateral for dozens of galas and other parties/celebrations over the years. When he decided to open a gem of a corner store in San Francisco, our privilege was to brew up an identity that echoes Stanlee’s ethos: to create beauty in all things. The Greek word meraki carries the notion of making something for another person with great care.

We designed materials to complement the market’s exquisite prepared foods and its dazzling array of packaged accompaniments, all served up with an innate sense of hospitality.

Designed at Elixir Design

Brand Identity
Creative Direction
Illustration
Photography

Social
Website Design

Packaging
Signage
Logo/Logotype

meraki-exterior
meraki-stanlee

Meraki is in an iconic little building on Post Street with what appears to be a smokestack in back. (The smoke stack is not actually connected to the building in real life.) 

Meraki is in an iconic little building on Post Street with what appears to be a smokestack in back. (The smoke stack is not actually connected to the building in real life.) 

meraki-logo-clouds
meraki-market-thumb4
meraki-wrapping-papers
meraki-photo-window
meraki-sandwich
meraki-market-website-desktop

The website is comprised of draggable content blocks that the user can arrange and manipulate to discover additional content.

The website is comprised of draggable content blocks that the user can arrange and manipulate to discover additional content.

meraki-jars
meraki-bags
meraki-photo-salad
meraki-process-wall

Process

Process

meraki-process-bags
meraki-logo-building

Stanlee’s preferred mode of transport is a Vespa which is parked permanently out front in the logo.

Stanlee’s preferred mode of transport is a Vespa which is parked permanently out front in the logo.

Selected Clients

Eric SchlosserProject type

Aidlin Darling DesignProject type

MARCHProject type

NaturopathicaProject type

Douglas Durkin DesignProject type

Meraki MarketProject type

ARCONAProject type

Elixir DesignProject type