Packaging rebrand for a modern apothecary skincare line
— before the trend

Packaging rebrand for a modern apothecary skincare line — before the trend

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Naturopathica

Naturopathica

Our goals were to pair the credibility of age-old natural wisdom with current science, and to position founder Barbara Close as an educator who knows a great deal about skincare and wellness (albeit without a medical degree). We developed a new brand visual language, merging the traditional apothecary bottle (rectangle, cobalt blue) with a contemporary aesthetic.

Our goals were to pair the credibility of age-old natural wisdom with current science, and to position founder Barbara Close as an educator who knows a great deal about skincare and wellness (albeit without a medical degree). We developed a new brand visual language, merging the traditional apothecary bottle (rectangle, cobalt blue) with a contemporary aesthetic.

Designed at Elixir Design

Brand Strategy
Packaging
Brand Identity
Photography

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The imagery on each package presents a detail from an actual botanical, representing a key ingredient. Custom-molded rectangular bottles, made with eco-responsible material, speak to the tradition of apothecary.

The imagery on each package presents a detail from an actual botanical, representing a key ingredient. Custom-molded rectangular bottles, made with eco-responsible material, speak to the tradition of apothecary.

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Before

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To conserve space, we took the old logo and redrew it on a straight line.

We also created a secondary mark that was raised out of the sides of the rectangular bottles, referencing old apothecary bottles. We obtained images from the University and Jepson Herbaria at UC Berkeley, which houses two voluminous collections of pressed plants.

To conserve space, we took the old logo and redrew it on a straight line.

We also created a secondary mark that was raised out of the sides of the rectangular bottles, referencing old apothecary bottles. We obtained images from the University and Jepson Herbaria at UC Berkeley, which houses two voluminous collections of pressed plants.

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Selected Clients

Eric SchlosserProject type

Aidlin Darling DesignProject type

MARCHProject type

NaturopathicaProject type

Douglas Durkin DesignProject type

Meraki MarketProject type

ARCONAProject type

Elixir DesignProject type